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Wham, Bam, Thank You NAMM!
So the dust has settled on another NAMM Show in Anaheim, California, an event that I've been exhibiting at since 2005 and what a show...
Lee Alexander
Feb 192 min read
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🎸 Fret Not Friday: Should you exploit your customers? 🤔
Welcome to this week’s Fret Not Friday™ . In business, there’s always the temptation to push every possible profit lever. Dynamic...
Lee Alexander
Sep 24, 20243 min read
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🎸Fret Not Friday: Olympic Edition🥇
As the 2024 Olympic Games kick off in Paris with tonight's grand opening ceremony, the world will once again be captivated by the...
Lee Alexander
Aug 6, 20243 min read
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🚀 Fret Not Friday: Making the Most of the Summer Slump 🎸
Welcome to Fret Not Friday! I hope it’s been a great week! Despite the seemingly never ending rain 🌧️ summer is most definitely upon us,...
Lee Alexander
Jul 17, 20244 min read
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🚀 Fret Not Friday: Building a Strong Brand Identity 🎸
For this week’s edition of Fret Not Friday we're delving into the art and science of building a strong brand identity. 🎵 Your brand...
Lee Alexander
Jul 3, 20244 min read
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🚀 Fret Not Friday: Riches in Niches… 👀🎸💸
Mum and Dad Music shops are no more... Back when I started getting into guitars musical instrument shops were everywhere, pretty much...
Lee Alexander
May 9, 20244 min read
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🚀Fret Not Friday: Building Your All-Star Team, Expendables Style! 🎸💥
After finally getting around to watching the Expendables films 🙄 it got me thinking on how important it is to have the right team...
Lee Alexander
Apr 29, 20244 min read
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🚀 Fret Not Friday: Time to go Global! Do you need distributors? How to expand your MI brand into new territories 🌍
Once you have things really cooking in your home market the natural next step is of course global domination…🤘🏻(also known as Global...
Lee Alexander
Apr 15, 20246 min read
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🚀 Fret Not Friday: Amplify Your Brand Through User-Generated Content 🎸 🎶
This Week's Tip: Harness and Unleash the Power of Your Community In today’s crazy world of digital marketing strategies, I feel there is...
Lee Alexander
Apr 5, 20243 min read
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