Lee Alexander
🚀 Fret Not Friday: Stop Selling, Start Helping 🎸
Anyone who’s ever been in sales in any capacity knows the old-school mantra: “Sell, sell, sell!!” It was phrase I heard incessantly...
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Lee Alexander
Aug 63 min read
🎸Fret Not Friday: Olympic Edition🥇
As the 2024 Olympic Games kick off in Paris with tonight's grand opening ceremony, the world will once again be captivated by the...
Lee Alexander
Jul 174 min read
🚀 Fret Not Friday: Making the Most of the Summer Slump 🎸
Welcome to Fret Not Friday! I hope it’s been a great week! Despite the seemingly never ending rain 🌧️ summer is most definitely upon us,...
Lee Alexander
Jul 34 min read
🚀 Fret Not Friday: Building a Strong Brand Identity 🎸
For this week’s edition of Fret Not Friday we're delving into the art and science of building a strong brand identity. 🎵 Your brand...
Lee Alexander
Jun 173 min read
🚀🎸 Fret Not Friday: Collaborate and win big 🥇
Welcome back to Fret Not Friday! I hope you’ve had a great week and the sun is shining wherever you are. Today, we're focusing on a...
Lee Alexander
May 134 min read
🎸 Fret Not Friday: Brands - How To Choose Winners 🏆🥇
I hope you’ve had a great week. Here in the UK the sun has been shining and it’s made all the difference! 😎☀️ This week’s Fret Not...
Lee Alexander
May 94 min read
🚀 Fret Not Friday: Riches in Niches… 👀🎸💸
Mum and Dad Music shops are no more... Back when I started getting into guitars musical instrument shops were everywhere, pretty much...
Lee Alexander
Apr 294 min read
🚀Fret Not Friday: Building Your All-Star Team, Expendables Style! 🎸💥
After finally getting around to watching the Expendables films 🙄 it got me thinking on how important it is to have the right team...
Lee Alexander
Apr 233 min read
🎸Fret Not Friday: Mastering Social Media for Musical Instrument Marketing🚀
In today’s digital world, social media marketing plays a pivotal role in amplifying your brand’s voice. Whether you’re a storied legacy...
Lee Alexander
Apr 156 min read
🚀 Fret Not Friday: Time to go Global! Do you need distributors? How to expand your MI brand into new territories 🌍
Once you have things really cooking in your home market the natural next step is of course global domination…🤘🏻(also known as Global...
Lee Alexander
Apr 53 min read
🚀 Fret Not Friday: Amplify Your Brand Through User-Generated Content 🎸 🎶
This Week's Tip: Harness and Unleash the Power of Your Community In today’s crazy world of digital marketing strategies, I feel there is...
Lee Alexander
Mar 265 min read
🚀 Fret Not Friday: Take a look at yourself and then make a change 🎸
🎶 This Weeks Tip: See what your customers see 🎸 Building on our recent focus on authenticity and community in brand cultivation, this...
Lee Alexander
Mar 184 min read
🚀 Fret not Friday: Tuning into Customer Feedback 🎸
🎶 Tip of the Day: Embrace Feedback Loops 🎸 This week's tip focuses on a fundamental yet often overlooked aspect of growing your brand –...
Lee Alexander
Mar 93 min read
🚀 Fret not Friday: Harnessing the Power of Community 🎸
Happy Friday! 🌟 I hope you’ve had a fantastic week. Last week we looked at the importance of authenticity for your brand so following on...
Lee Alexander
Mar 42 min read
🚀 Fret not Friday: Building Brand Resonance 🎸
Happy Friday! 🌟 Today's tip is all about cultivating brand resonance – a key element for success not just in the MI world but something...
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