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Lee Alexander
Aug 19, 20244 min read
🚀 Fret Not Friday: Stop Selling, Start Helping 🎸
Anyone who’s ever been in sales in any capacity knows the old-school mantra: “Sell, sell, sell!!” It was phrase I heard incessantly...
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Lee Alexander
Jul 3, 20244 min read
🚀 Fret Not Friday: Building a Strong Brand Identity 🎸
For this week’s edition of Fret Not Friday we're delving into the art and science of building a strong brand identity. 🎵 Your brand...
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
Lee Alexander
Apr 15, 20246 min read
🚀 Fret Not Friday: Time to go Global! Do you need distributors? How to expand your MI brand into new territories 🌍
Once you have things really cooking in your home market the natural next step is of course global domination…🤘🏻(also known as Global...
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
Lee Alexander
Apr 5, 20243 min read
🚀 Fret Not Friday: Amplify Your Brand Through User-Generated Content 🎸 🎶
This Week's Tip: Harness and Unleash the Power of Your Community In today’s crazy world of digital marketing strategies, I feel there is...
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Lee Alexander
Mar 26, 20245 min read
🚀 Fret Not Friday: Take a look at yourself and then make a change 🎸
🎶 This Weeks Tip: See what your customers see 🎸 Building on our recent focus on authenticity and community in brand cultivation, this...
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
Lee Alexander
Mar 18, 20244 min read
🚀 Fret not Friday: Tuning into Customer Feedback 🎸
🎶 Tip of the Day: Embrace Feedback Loops 🎸 This week's tip focuses on a fundamental yet often overlooked aspect of growing your brand –...
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Lee Alexander
Mar 9, 20243 min read
🚀 Fret not Friday: Harnessing the Power of Community 🎸
Happy Friday! 🌟 I hope you’ve had a fantastic week. Last week we looked at the importance of authenticity for your brand so following on...
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
Lee Alexander
Mar 4, 20242 min read
🚀 Fret not Friday: Building Brand Resonance 🎸
Happy Friday! 🌟 Today's tip is all about cultivating brand resonance – a key element for success not just in the MI world but something...
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