Lee Alexander
đ¸ Fret Not Friday: Should you exploit your customers? đ¤
Welcome to this weekâs Fret Not Friday⢠. In business, thereâs always the temptation to push every possible profit lever. Dynamic...
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Lee Alexander
Aug 194 min read
đ Fret Not Friday: Stop Selling, Start Helping đ¸
Anyone whoâs ever been in sales in any capacity knows the old-school mantra: âSell, sell, sell!!â It was phrase I heard incessantly...
Lee Alexander
Aug 63 min read
đ¸Fret Not Friday: Olympic EditionđĽ
As the 2024 Olympic Games kick off in Paris with tonight's grand opening ceremony, the world will once again be captivated by the...
Lee Alexander
Jul 174 min read
đ Fret Not Friday: Making the Most of the Summer Slump đ¸
Welcome to Fret Not Friday! I hope itâs been a great week! Despite the seemingly never ending rain đ§ď¸ summer is most definitely upon us,...
Lee Alexander
Jul 34 min read
đ Fret Not Friday: Building a Strong Brand Identity đ¸
For this weekâs edition of Fret Not Friday we're delving into the art and science of building a strong brand identity. đľ Your brand...
Lee Alexander
Jun 173 min read
đđ¸ Fret Not Friday: Collaborate and win big đĽ
Welcome back to Fret Not Friday! I hope youâve had a great week and the sun is shining wherever you are. Today, we're focusing on a...
Lee Alexander
May 204 min read
đ¸Fret Not Friday â âBe More Slashâ and grow your business đŠ
Without Slash thereâs a good chance I may never have even picked up a guitar all those years ago⌠Appetite For Destruction changed...
Lee Alexander
May 134 min read
đ¸ Fret Not Friday: Brands - How To Choose Winners đđĽ
I hope youâve had a great week. Here in the UK the sun has been shining and itâs made all the difference! đâď¸ This weekâs Fret Not...
Lee Alexander
May 94 min read
đ Fret Not Friday: Riches in Niches⌠đđ¸đ¸
Mum and Dad Music shops are no more... Back when I started getting into guitars musical instrument shops were everywhere, pretty much...
Lee Alexander
Apr 294 min read
đFret Not Friday: Building Your All-Star Team, Expendables Style! đ¸đĽ
After finally getting around to watching the Expendables films đ Â it got me thinking on how important it is to have the right team...
Lee Alexander
Apr 233 min read
đ¸Fret Not Friday: Mastering Social Media for Musical Instrument Marketingđ
In todayâs digital world, social media marketing plays a pivotal role in amplifying your brandâs voice. Whether youâre a storied legacy...
Lee Alexander
Apr 156 min read
đ Fret Not Friday: Time to go Global! Do you need distributors? How to expand your MI brand into new territories đ
Once you have things really cooking in your home market the natural next step is of course global dominationâŚđ¤đť(also known as Global...
Lee Alexander
Apr 53 min read
đ Fret Not Friday: Amplify Your Brand Through User-Generated Content đ¸ đś
This Week's Tip: Harness and Unleash the Power of Your Community In todayâs crazy world of digital marketing strategies, I feel there is...
Lee Alexander
Apr 23 min read
đ Fret Not Friday: Striking a Chord with the Next Generation đ¸ đś
This Week's Tip: Innovate with an Eye on Gen Z and Gen Alpha In a world where musical preferences and consumption habits are rapidly...
Lee Alexander
Mar 265 min read
đ Fret Not Friday: Take a look at yourself and then make a change đ¸
đśÂ This Weeks Tip: See what your customers see đ¸ Building on our recent focus on authenticity and community in brand cultivation, this...
Lee Alexander
Mar 184 min read
đ Fret not Friday: Tuning into Customer Feedback đ¸
đśÂ Tip of the Day: Embrace Feedback Loops đ¸ This week's tip focuses on a fundamental yet often overlooked aspect of growing your brand â...
Lee Alexander
Mar 93 min read
đ Fret not Friday: Harnessing the Power of Community đ¸Â
Happy Friday! đ I hope youâve had a fantastic week. Last week we looked at the importance of authenticity for your brand so following on...
Lee Alexander
Mar 42 min read
đ Fret not Friday: Building Brand Resonance đ¸
Happy Friday! đ Today's tip is all about cultivating brand resonance â a key element for success not just in the MI world but something...
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