Ok we are going a little off-piste for this week’s  Fret Not Friday  but bear with me! For some context I pulled into a service station...

So the dust has settled on another  NAMM   Show  in Anaheim, California, an event that I've been exhibiting at since 2005 and what a show...

Looking back at what’s been achieved I have to say it truly has been a phenomenal and truly memorable year —one marked by significant...

Welcome to this week’s  Fret Not Friday™ . In business, there’s always the temptation to push every possible profit lever. Dynamic...

Anyone who’s ever been in sales in any capacity knows the old-school mantra: “Sell, sell, sell!!” It was phrase I heard incessantly...

As the 2024 Olympic Games kick off in Paris with tonight's grand opening ceremony, the world will once again be captivated by the...

Welcome to Fret Not Friday! I hope it’s been a great week! Despite the seemingly never ending rain 🌧️ summer is most definitely upon us,...

For this week’s edition of Fret Not Friday we're delving into the art and science of building a strong brand identity. 🎵 Your brand...

Welcome back to Fret Not Friday! I hope you’ve had a great week and the sun is shining wherever you are. Today, we're focusing on a...

Without Slash there’s a good chance I may never have even picked up a guitar all those years ago… Appetite For Destruction changed...

I hope you’ve had a great week. Here in the UK the sun has been shining and it’s made all the difference! 😎☀️ This week’s Fret Not...

Mum and Dad Music shops are no more... Back when I started getting into guitars musical instrument shops were everywhere, pretty much...

After finally getting around to watching the Expendables films 🙄  it got me thinking on how important it is to have the right team...

In today’s digital world, social media marketing plays a pivotal role in amplifying your brand’s voice. Whether you’re a storied legacy...

Once you have things really cooking in your home market the natural next step is of course global domination…🤘🏻(also known as Global...

This Week's Tip: Harness and Unleash the Power of Your Community In today’s crazy world of digital marketing strategies, I feel there is...

This Week's Tip: Innovate with an Eye on Gen Z and Gen Alpha In a world where musical preferences and consumption habits are rapidly...

🎶 This Weeks Tip: See what your customers see 🎸 Building on our recent focus on authenticity and community in brand cultivation, this...

🎶 Tip of the Day: Embrace Feedback Loops 🎸 This week's tip focuses on a fundamental yet often overlooked aspect of growing your brand –...

Happy Friday! 🌟 I hope you’ve had a fantastic week. Last week we looked at the importance of authenticity for your brand so following on...