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Lee Alexander

Helping music businesses sell more, market better and grow smarter.

20+ years inside the musical instruments industry, working across retail, distribution, brands, sales and marketing.

​Practical advice, tools and support for MI retailers, brands and distributors.

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20+ years in the musical instruments industry

Retail • Distribution • Sales • Marketing • Product • Brand Growth

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You've stopped seeing your own shop. Your customers haven't.

A practical health check for guitar retailers who want to find the problems hiding in plain sight.

From merchandising and pricing to staff, digital presence, customer experience and aftersales, the Store Health Check gives you a structured way to look at your business through your customer's eyes.

Built specifically for musical instrument retailers.

No generic business-school waffle.

©2026 by Instrumental Sales and Marketing.

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