I am here to help.

Instrumental Sales and Marketing is a MI consultancy based in the UK.  As a MI veteran I have nearly 20 year’s experience of partnering with and growing the world’s foremost musical instrument retailers, distributors, and manufacturers.

Currently I work with multiple brands, influencers, retailers, and distributors as their trusted partner growing their presence both in the UK and beyond.

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💼 What sets me apart:

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✨ Proven Track Record: Over 19 years’ experience at a senior level, contributing directly to over £35,000,000 in sales. My portfolio showcases the successful development and launch of hundreds of new MI products and a deep understanding of what it takes to develop, manufacture, and successfully sell a product into the global MI space.

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🌐 Extensive Network: With nearly two decades as a trusted partner to the world’s biggest MI brands, influencers, retailers, and distributors my reach extends globally. My longstanding and far-reaching connections will allow me to connect your brand with the right people in the right places, building a bespoke network to ensure success.

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🎸 Passionate Expertise: As a gigging guitar geek for over 30 years and specialised knowledge in guitars, amplifiers, and effects, I bring an authentic passion for the music industry to our consultancy. I don't just understand the industry; I live and breathe it.

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🎯 If You're in Search of:

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📈Increased Brand Awareness and Following: My expertise in product marketing and branding, coupled with longstanding influencer and retailer relationships within the MI space, will elevate your presence, ensuring that your brand resonates with your target audience.

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✈ New Market Penetration: We'll collaboratively identify and seize new opportunities, expanding your market reach and establishing a strong foothold in untapped territories.

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⚡️Targeted Customer Acquisition: I will connect your brand with the key players best placed to support your brand, building a network to ensure success.

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💰Enhanced Sales and Profitability: My proven strategies are designed to boost your bottom line, driving increased sales and ensuring sustained profitability.

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Get in touch today and let's schedule a chat about how Instrumental Sales and Marketing can grow your business. 🚀